The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 7 of 18
Temporarily closed vs special hours on Google: which to use.
Special hours and Temporarily closed are not interchangeable. One is an availability note; the other can push you behind open competitors in search results.
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How to get repeat business from past customers.
Your past customers already chose you once. That does not mean you can text them, and it does not mean you should email all of them at once.
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Quote follow-up: what to send when they go quiet.
Silence after a quote is rarely rejection. It is usually a decision that stalled, and "just checking in" is the message least likely to restart it.
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Does Google give your website a rating? Three things share the name.
A performance score, a star average and a search position all get called "our Google rating". They measure different things, and none of them is a verdict on your site.
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Website maintenance: the expiry dates nobody told you about.
Certificates last 90 days. PHP branches get four years. The platforms underneath change on their own schedule. "Finished" is not a state a website stays in.
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Your GA4 bounce rate is measuring eleven seconds.
Engagement rate has a precise definition, and once you know it the number stops being mysterious and starts being narrow. Plus the retention setting worth changing today.
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