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Does Google give your website a rating? Three things share the name.

A performance score, a star average and a search position all get called "our Google rating". They measure different things, and none of them is a verdict on your site.

J"

John "Holliday" Mahlow

Founder, Cursive Media

4 min read

People ask us for their Google rating and mean three different things, which makes it a difficult question to answer straight.

Worth separating them, because each one measures something narrow, and the number you were told to worry about is usually not the one connected to the thing worrying you.

The performance score

This is the 0 to 100 figure from PageSpeed Insights, and it is the one people usually mean when they say Google rated their site badly.

It is a laboratory measurement. A tool loads your page once on a simulated device over a throttled connection and grades what happened. Useful for catching problems during development. Not a verdict, and not the data Google assesses your pages against, which comes from real visits at the 75th percentile.

The three underlying measurements have published thresholds: largest contentful paint within 2.5 seconds, interaction to next paint at 200 milliseconds or less, cumulative layout shift at 0.1 or below. Worth knowing that the middle one cannot be measured in a lab at all, because there is no real person there to interact with anything. The gap between the score and the reality is wide enough to base a sales pitch on, and people do.

The star rating

The number under your business name in Maps. This one is not Google's assessment of anything; it is arithmetic on what your customers said.

It is also the one that actually moves money, because it is the first thing a stranger sees and it does the qualifying before anybody reaches your website at all. We have argued that your star rating functions as your real homepage, and nothing in the last year has made that less true.

If someone tells you Google rated your business, this is almost always what they are looking at, and Google did not rate it. Your customers did.

The position

The third thing people mean is where they appear in results, which is not a rating either, though it is the closest to one.

It is also query-specific and therefore not a single number. You do not have a Google position; you have a different position for every phrase somebody might type, and averaging them produces a figure that describes nothing in particular. Search Console will show you the real ones, filtered by page and query, which is the only version of this worth acting on.

What Google says about the connection between them

Here is the part that resolves most of the confusion. Google states there is no single page experience signal, and that good results in its Core Web Vitals report or in third-party tools do not guarantee your pages will rank at the top.

So the performance score is not the position. The star rating is not the position either. Three numbers, three different questions, and a lot of invoices sent on the assumption that fixing the first fixes the third.

The question underneath

Nobody asks for their Google rating out of curiosity. They ask because something is not working: the phone is quieter than it was, or a competitor is more visible, or somebody sent an alarming screenshot.

Which is a better question, and it has a different diagnostic path. If the site never appears, start with whether it is indexed. If it used to appear and stopped, work through the causes cheapest first. If the profile is the thing that went quiet, the dashboard has its own counting quirks worth understanding before you panic.

None of those start with a score out of a hundred.

If you have a number somebody handed you and no idea whether it matters, book a strategy call and bring the screenshot. Working out which of the three you are actually looking at takes about five minutes, and it usually changes what the next thing to fix is.

J"

John "Holliday" Mahlow

Founder, Cursive Media

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