The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 1 of 18
Google is showing the wrong name for your business, and there is no field to fix it in.
The name above your search result is inferred from your home page in a published order of preference. Google says it cannot manually change one it selected automatically.
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Deleted page still showing in Google: what actually removes it.
The Removals tool temporarily blocks a page and expires after about six months. The thing that actually removes it is a status code your server is probably not returning.
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Why Google shows a different description for your site.
Snippets are built primarily from the page itself and assembled per search, so there is no single description to fix. What you can change is which sentences exist to be picked.
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The careers page your trades business is not using.
For a lot of trades the constraint is people, not inquiries. Your careers page is the only page on the site with a documented obligation attached, and almost nobody meets it.
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Should your Houston business website be in Spanish?
Google says dynamic language switching may leave your variations uncrawled. So the version you added for Spanish-speaking customers may not exist where they are searching.
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What to do when a job goes wrong.
By the time it is a review you are doing damage limitation. The part you could actually control happened in the twenty-four hours before, and almost nobody has a process for it.
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