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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

112 articles, page 1 of 19

Automation 5 min read

Read this before you load a GoHighLevel snapshot into a live account.

What a snapshot copies, what it leaves behind, and what to do if someone already dumped one on production.

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Reputation 13 min read

Gemini can run your Google Business Profile now. Here’s how to set it up.

What connecting the two actually does, what a business notebook is, why the button may be missing, and what to do with the search keywords it hands you.

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Reputation 5 min read

Why you should respond to every Google review.

Your reply isn’t written for the reviewer. It’s written for the person reading the exchange while they decide whether to call you, and that changes everything about whether you bother.

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Automation 7 min read

Your GoHighLevel probably isn't broken. Audit it in this order.

What to open first in a messy GHL account, what built-blind looks like at each stop, and how to tell a patch from a rebuild.

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Automation 5 min read

Your review request went out while she was on the phone complaining.

Separate automations, every one of them working exactly as built, landing on one person as a mess. Four collisions we have seen in real accounts, why not one of them shows up in any dashboard, and the kind of rule that stops all four.

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Web & Apps 3 min read

GA4 key events: what they are and why numbers differ.

A key event is the action you told Analytics to care about. If nobody ever marked one, every number in your report is a proxy for the thing you wanted to measure.

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