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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
112 articles, page 11 of 19
Does a local service business need social media?
For most trades the customer appears at a moment of need, which is a timing problem social is badly shaped for. It has three real jobs, and none of them is finding you work.
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Which tasks should a small business give AI?
Two questions decide every one of these calls: does a human see it before a customer does, and would anyone notice if it were wrong.
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Do you actually own your website?
Ownership of a website is four separate questions with four separate answers, and most businesses find out which ones they got wrong on the day they try to leave.
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Opening a second location: what search actually does.
Ranking is computed per location and reviews attach to a profile. On opening day the new site competes as a business nobody has heard of, because that is what it is.
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What actually counts as a lead?
Reporting tools count events. You count people who might buy. Nobody agreed which one the word meant, and one dropdown quietly multiplies the difference.
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Why automations fail silently, and what to monitor instead.
Error alerts catch errors. The failures that cost real money are recorded as successes, and zero of something is not an error anyone gets emailed about.
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