The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 10 of 18
A2P 10DLC registration: what it does and does not fix.
Registration is what makes your texts deliverable. It is not what makes them legal, and the form asks you to promise an opt-in process most businesses do not actually run.
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Your PageSpeed score is not your website’s speed.
The 0–100 score is a simulation. Google ranks on data from real visitors, one of the three metrics cannot be measured in a lab, and iPhone users are missing entirely.
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How to show up in AI search, according to the companies that run it.
Google says there is no special optimization for AI Overviews. The real lever is which bots you let read your site, and most businesses got that decision by accident.
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Website not showing up on Google? Start here.
Two completely different problems share the symptom "my site is not on Google". One is a defect you can fix this week. Here is how to tell which one you have.
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What your Google Business Profile metrics actually count.
Views, searches, calls and directions, defined the way Google defines them, plus the documented detail that puts your Google Ads traffic inside the same chart.
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Request access to a Google Business Profile you own.
How to request access to a Google Business Profile an old agency or ex-employee still controls, why a denial is worse than silence, and the order to do it in.
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