The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
35 articles, page 1 of 6
Does a local service business need social media?
For most trades the customer appears at a moment of need, which is a timing problem social is badly shaped for. It has three real jobs, and none of them is finding you work.
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Opening a second location: what search actually does.
Ranking is computed per location and reviews attach to a profile. On opening day the new site competes as a business nobody has heard of, because that is what it is.
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Search terms vs keywords: where Google Ads budget leaks.
Your keywords expand to close variants automatically. Google documents that your negative keywords do not. The matching leans one way, and it is not yours.
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Your testimonials page is the least believable thing on your website.
The stars you are hoping for in search are explicitly unavailable for reviews you control, widgets included. The reason that rule exists is the same reason the page underperforms.
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Moving your business address on Google: what changes.
Distance from the searcher is a published ranking factor, and a relocation changes your distance to every customer at once. Some of what follows is correct, not broken.
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Which review platforms matter for a local business?
Some platforms host your reputation and some sell you leads. They get discussed as one category, and the difference decides how much attention each deserves.
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