The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
12 articles, page 1 of 2
The AI you approved in March is not the AI answering your phone today.
Models have published retirement dates, and the notice goes to your vendor rather than to you. The behavior changes underneath a product you already signed off.
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Which tasks should a small business give AI?
Two questions decide every one of these calls: does a human see it before a customer does, and would anyone notice if it were wrong.
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AI call recording and consent: what Texas businesses should know.
Texas allows recording with one party’s consent. California requires everyone’s. A phone number does not tell you which of those you are standing in.
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Is it safe to put customer data into AI tools?
Whether that matters depends on which tier the account is on, not which brand it is. And "not used for training" is a narrower promise than most people hear.
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Is AI content against Google’s rules? What the policy says.
Google’s spam policy never mentions who typed the words. It asks what the pages were made for, and it asks one question about disclosure that nobody selling AI content repeats.
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How to show up in AI search, according to the companies that run it.
Google says there is no special optimization for AI Overviews. The real lever is which bots you let read your site, and most businesses got that decision by accident.
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