The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
27 articles, page 1 of 5
What to do when a job goes wrong.
By the time it is a review you are doing damage limitation. The part you could actually control happened in the twenty-four hours before, and almost nobody has a process for it.
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When your automations collide: the customer view.
Every sequence was designed alone, tested alone and reports alone. The person receiving all of them at once is the only one seeing the whole thing, and nobody has asked them.
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Why automations fail silently, and what to monitor instead.
Error alerts catch errors. The failures that cost real money are recorded as successes, and zero of something is not an error anyone gets emailed about.
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Online booking for field service: what breaks and why.
Booking tools model a fixed room and a fixed hour. A business that drives to customers breaks both, and the calendar it produces cannot actually be worked.
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What happens when customers reply to automated texts.
Most businesses design the outbound message carefully and never design the return path. The replies land somewhere, and somewhere is usually nowhere.
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How to get repeat business from past customers.
Your past customers already chose you once. That does not mean you can text them, and it does not mean you should email all of them at once.
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