The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 9 of 18
Call tracking on Google Business Profile: the real rules.
Google publishes real requirements for the phone number on your profile. Call tracking is not one of the things it addresses, which is worth knowing before you accept advice about it.
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Pick a website platform by what it costs to leave it.
Every comparison ranks templates and monthly fees. The difference that decides it shows up in year three, and each platform documents its own answer.
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That ADA website deadline in your inbox belongs to somebody else.
The WCAG 2.1 AA rule with the 2027 deadline covers state and local government, not your business. The ADA still applies to your site. Both of those are true.
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Is AI content against Google’s rules? What the policy says.
Google’s spam policy never mentions who typed the words. It asks what the pages were made for, and it asks one question about disclosure that nobody selling AI content repeats.
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Google Guaranteed is now Google Verified: what changed.
Google folded Google Guaranteed, Google Screened and the money-back guarantee into one Verified badge. The badge still means something. The reimbursement does not exist.
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Your email is going to spam and you are not a bulk sender.
The 5,000-a-day rules everyone quotes probably do not apply to you. The requirements that do are quieter, and one of them is three complaints per thousand.
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