The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 8 of 18
The accounts your business should own, not your agency.
A short inventory of the accounts a business should hold in its own name, the specific way each one goes wrong, and how to check all of them in an afternoon.
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Is it safe to put customer data into AI tools?
Whether that matters depends on which tier the account is on, not which brand it is. And "not used for training" is a narrower promise than most people hear.
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Contact form not sending leads? Check these two things.
Either the submissions never reach you, or the real ones are buried in bot spam. Most sites install reCAPTCHA v3 and do not realize it blocks nothing at all.
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The booking button on your Google Business Profile.
Google can add booking and ordering links to your profile automatically. If one is there that you did not choose, it is routing your customers through somebody else.
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Local Services Ads vs Google Ads: how to choose.
They are different products that buy different things. The decision turns on where the click lands, and on whether your site is good enough to deserve one yet.
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Why your Google rankings dropped: a diagnostic order.
Google documents five reasons traffic falls, and two of them cost nothing to check. One of them is that the drop never happened.
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