The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 12 of 18
Zapier MCP, explained: your AI can now run 9,000 apps. Should it?
Zapier MCP lets AI assistants like Claude and ChatGPT trigger real actions across 9,000+ apps. What it is, what each call actually costs, and when it beats building a normal Zap.
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Appointment reminder texts: the cadence and templates we deploy.
The three-text appointment reminder cadence we set up for clients — copy-paste templates included — plus the manual layer for high-ticket calls and the rules that keep reminders from annoying anyone.
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How to request a Google review: the moment matters more than the words.
How to request a Google review: ask once, at the emotional peak of the win, with a one-tap link. The timing rule, scripts for in-person and remote, and the five mistakes that kill the ask.
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Google Business Profile optimization: what’s real, what’s theater.
What Google Business Profile optimization actually involves, the one-time fixes you can do yourself, the weekly loop worth paying for, and how to spot the services selling theater.
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Google killed Business Profile websites. What replaces yours?
Google shut off Business Profile websites in March 2024 and ended the redirects that June. If your business leaned on a business.site page, here’s what actually replaces it — and what doesn’t.
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Google Business Profile local SEO: what actually moves the map.
Google ranks local results on relevance, distance, and prominence. What each one actually responds to, what you can’t change, and why half of what audit tools flag doesn’t matter.
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