The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 5 of 18
What happens when customers reply to automated texts.
Most businesses design the outbound message carefully and never design the return path. The replies land somewhere, and somewhere is usually nowhere.
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Google Business Profile services: how to set them up.
Google can highlight a specific service when somebody searches for it. Most profiles list the defaults and stop, and custom entries get rejected for a documented reason.
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The photo gallery on your Google listing is not entirely yours.
Customers can add photos to your profile, and your route is to request removal rather than delete. Plus the specs and the alterations rule most businesses fail.
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GA4 key events: what they are and why numbers differ.
A key event is the action you told Analytics to care about. If nobody ever marked one, every number in your report is a proxy for the thing you wanted to measure.
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What is DNS and who should control it for your business.
Every quick technical task eventually lands on a DNS record, and most businesses discover at that moment that nobody knows who can add one.
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Search Console setup: domain property vs URL prefix.
The quick setup most tutorials show you covers one protocol and one subdomain. The other option covers everything and needs a DNS record. Pick deliberately.
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