The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
107 articles, page 2 of 18
The AI you approved in March is not the AI answering your phone today.
Models have published retirement dates, and the notice goes to your vendor rather than to you. The behavior changes underneath a product you already signed off.
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When your automations collide: the customer view.
Every sequence was designed alone, tested alone and reports alone. The person receiving all of them at once is the only one seeing the whole thing, and nobody has asked them.
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Does a local service business need social media?
For most trades the customer appears at a moment of need, which is a timing problem social is badly shaped for. It has three real jobs, and none of them is finding you work.
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Which tasks should a small business give AI?
Two questions decide every one of these calls: does a human see it before a customer does, and would anyone notice if it were wrong.
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Do you actually own your website?
Ownership of a website is four separate questions with four separate answers, and most businesses find out which ones they got wrong on the day they try to leave.
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Opening a second location: what search actually does.
Ranking is computed per location and reviews attach to a profile. On opening day the new site competes as a business nobody has heard of, because that is what it is.
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