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The blog.

Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.

107 articles, page 6 of 18

Web & Apps 4 min read

Your services page lists twelve things and ranks for none of them.

A page per service is not an SEO trick. Google prices your clicks partly on landing page quality, so a generic page costs more and converts worse at the same time.

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Web & Apps 4 min read

Should you put prices on your website? A framework.

Show or hide is the wrong question. The real one is whether your price is a number or a shape, and most businesses can publish the shape without publishing a number.

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Web & Apps 4 min read

Changing your business name? Somebody needs to own the redirects.

Google says permanent redirects cost you no PageRank. What actually loses rankings is the step nobody was assigned and the old domain nobody renewed.

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Reputation 4 min read

Google Business Profile posts: what they do and don’t do.

Three post types, a six-month archive rule, and a content restriction that blocks the first thing every business tries to write. Plus when posting is genuinely worth it.

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Reputation 4 min read

How to report a fake or spam Google business listing.

Three different reporting routes depending on what is wrong, including the batch form that takes ten listings at once. And the response that gets you suspended instead.

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Web & Apps 4 min read

Five things to check yourself before the next agency report lands.

Not to catch anyone out. To find out whether the numbers you are shown can be reproduced from accounts you already own, which is a fairer test than trust.

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