The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
33 articles, page 3 of 6
What is DNS and who should control it for your business.
Every quick technical task eventually lands on a DNS record, and most businesses discover at that moment that nobody knows who can add one.
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Search Console setup: domain property vs URL prefix.
The quick setup most tutorials show you covers one protocol and one subdomain. The other option covers everything and needs a DNS record. Pick deliberately.
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Your services page lists twelve things and ranks for none of them.
A page per service is not an SEO trick. Google prices your clicks partly on landing page quality, so a generic page costs more and converts worse at the same time.
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Should you put prices on your website? A framework.
Show or hide is the wrong question. The real one is whether your price is a number or a shape, and most businesses can publish the shape without publishing a number.
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Changing your business name? Somebody needs to own the redirects.
Google says permanent redirects cost you no PageRank. What actually loses rankings is the step nobody was assigned and the old domain nobody renewed.
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Five things to check yourself before the next agency report lands.
Not to catch anyone out. To find out whether the numbers you are shown can be reproduced from accounts you already own, which is a fairer test than trust.
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