The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
33 articles, page 4 of 6
Does Google give your website a rating? Three things share the name.
A performance score, a star average and a search position all get called "our Google rating". They measure different things, and none of them is a verdict on your site.
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Website maintenance: the expiry dates nobody told you about.
Certificates last 90 days. PHP branches get four years. The platforms underneath change on their own schedule. "Finished" is not a state a website stays in.
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Your GA4 bounce rate is measuring eleven seconds.
Engagement rate has a precise definition, and once you know it the number stops being mysterious and starts being narrow. Plus the retention setting worth changing today.
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The accounts your business should own, not your agency.
A short inventory of the accounts a business should hold in its own name, the specific way each one goes wrong, and how to check all of them in an afternoon.
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Contact form not sending leads? Check these two things.
Either the submissions never reach you, or the real ones are buried in bot spam. Most sites install reCAPTCHA v3 and do not realize it blocks nothing at all.
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Why your Google rankings dropped: a diagnostic order.
Google documents five reasons traffic falls, and two of them cost nothing to check. One of them is that the drop never happened.
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