The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
33 articles, page 2 of 6
What actually counts as a lead?
Reporting tools count events. You count people who might buy. Nobody agreed which one the word meant, and one dropdown quietly multiplies the difference.
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How many pages should a small business website have?
The usual way the count gets inflated is a page for every surrounding town. Google describes that arrangement almost word for word in its spam policies.
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Are those free website audit emails worth reading?
Every finding in it is true. That is the trick. One question separates a real observation from a generated one, and you can check the answer yourself for nothing.
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What belongs on a local business homepage.
People arrive at a homepage from a brand search, a referral link, or a query no service page matched. One page, three starting points, and a slogan helps none of them.
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What to put on an about page for a service business.
For a service business the About page is read late, by someone deciding about a stranger with a van. That is a different job from telling your story.
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GA4 key events: what they are and why numbers differ.
A key event is the action you told Analytics to care about. If nobody ever marked one, every number in your report is a proxy for the thing you wanted to measure.
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