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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.

35 articles, page 2 of 6

Reputation 4 min read

Google Business Profile services: how to set them up.

Google can highlight a specific service when somebody searches for it. Most profiles list the defaults and stop, and custom entries get rejected for a documented reason.

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Reputation 4 min read

The photo gallery on your Google listing is not entirely yours.

Customers can add photos to your profile, and your route is to request removal rather than delete. Plus the specs and the alterations rule most businesses fail.

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Reputation 4 min read

Google Business Profile posts: what they do and don’t do.

Three post types, a six-month archive rule, and a content restriction that blocks the first thing every business tries to write. Plus when posting is genuinely worth it.

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Reputation 4 min read

How to report a fake or spam Google business listing.

Three different reporting routes depending on what is wrong, including the batch form that takes ten listings at once. And the response that gets you suspended instead.

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Reputation 4 min read

Temporarily closed vs special hours on Google: which to use.

Special hours and Temporarily closed are not interchangeable. One is an availability note; the other can push you behind open competitors in search results.

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Reputation 5 min read

The booking button on your Google Business Profile.

Google can add booking and ordering links to your profile automatically. If one is there that you did not choose, it is routing your customers through somebody else.

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