The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
How these are written: we use AI in our writing process. The research, the sourcing, the arguments and the judgement calls are ours, and every factual claim is checked against a primary source before it goes up — usually the vendor’s own documentation, quoted and linked. We would rather say that plainly than have you wonder. The longer version is here.
35 articles, page 3 of 6
Local Services Ads vs Google Ads: how to choose.
They are different products that buy different things. The decision turns on where the click lands, and on whether your site is good enough to deserve one yet.
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Call tracking on Google Business Profile: the real rules.
Google publishes real requirements for the phone number on your profile. Call tracking is not one of the things it addresses, which is worth knowing before you accept advice about it.
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Google Guaranteed is now Google Verified: what changed.
Google folded Google Guaranteed, Google Screened and the money-back guarantee into one Verified badge. The badge still means something. The reimbursement does not exist.
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What your Google Business Profile metrics actually count.
Views, searches, calls and directions, defined the way Google defines them, plus the documented detail that puts your Google Ads traffic inside the same chart.
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Request access to a Google Business Profile you own.
How to request access to a Google Business Profile an old agency or ex-employee still controls, why a denial is worse than silence, and the order to do it in.
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Google Business Profile suspended: how to get it back.
A suspended Google Business Profile is fixable, but the appeal has a 60-minute evidence window most owners waste. Prepare first, appeal once, in this order.
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